Design to Sell

Summary

You’ve now been introduced to the most important commands needed to put Microsoft Publisher to work as a marketing companion. Your search for design excellence is nearly complete.

You now know how to be guided by design as you format the smallest details of the major elements of page architecture: headlines, subheads, and body copy. You have been exposed to the formatting nuances that experienced graphic designers have been profiting from for years.

More important, you know how to save your formatting decisions as text styles, which can apply multiple formatting options with a single click. You also know how to modify existing text styles and share them between documents.

All that remains is to fine-tune your work, which you’ll learn ...