Chapter Seven. Building Design Excellence into Every Page
What you’ll find:
Create headlines and subheads that attract and maintain your reader’s interest.
Format attractive, easy-to-read text paragraphs.
Create text styles to ensure consistent formatting.
Modify styles and share them between publications.
There might not be “rules” guaranteed to produce design excellence, but there are tools and techniques that you can use to increase your ability to achieve design excellence on every page. In this chapter, you’ll learn secrets of text formatting that will help you create attractive, easy-to-read marketing messages.
In Chapter 6, you learned how to create the overall structure of your project. In this chapter, you’ll learn how to:
Improve the ...
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