Summary
In this chapter, you’ve learned how to create a strong, custom foundation for your publications. These publications will project a unique and consistent image to your clients and prospects. The time you invest in creating an appropriate structure for each of your publications will pay big dividends throughout the life of your projects.
In the next chapter, you’ll learn how to format text to create attractive, easy-to-read marketing messages. You’ll also learn how to save you work as reusable templates. By the end of the next chapter, instead of “reinventing the wheel” every time you begin a new advertisement, newsletter, or postcard, you’ll be able to get right down to work!
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