Test Yourself

Before moving on, take a few minutes to visit www.designtosellonline.com/04chap.html and explore the Chapter 4 bonus materials. Here you’ll find:

  • “Power terms” to help you promote your competence to your market.

  • A self-scoring assessment to help you test your comprehension of the ideas and new terms introduced in this chapter.

  • Updated copywriting resources, including blogs, books, and Web sites.

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