Design to Sell

Summary

You’re now equipped with some fundamental tools for crafting your message. Now that we’ve surveyed the necessity of design, the basics of design, the three truths of marketing, and the techniques that you can use to craft a message, we can turn to learning how to use Microsoft Publisher to put it all together and start creating attractive, effective marketing materials for yourself, your clients, or your boss.

In the next chapter, we’ll take a look at the Microsoft Publisher window to get an idea of what commands are located where. You’ll like working with Microsoft Publisher. If you’re comfortable working with a word processing application such as Microsoft Office Word, you’ll easily make the transition to a dedicated page layout program. ...