Using Lists to Create Content
Are you at a loss for words? If you like the idea of educational marketing and engagement but don’t know where to start, this section provides a dozen topic ideas that your market—or any market—will want to read. Each of the following ideas can be adopted for any category of product or service.
What these ideas have in common is that they make it easy for you to craft messages that will promote your competence by addressing issues of interest to your clients and prospects that will help them make better decisions.
Putting List-Based Writing to Work
You’ll find list-based writing, based on topics like those that follow, surprisingly easy. After you select an appropriate list topic, the remainder of the message virtually ...
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