Chapter Four. Crafting Messages That Clients and Prospects Will Want to Read
What you’ll find:
Discover the three truths of effective marketing.
Learn the tasks that your messages must accomplish.
Learn the basics of list-based writing.
This chapter is intended for entrepreneurs, self-employed professionals, and designers who want to gain a stronger understanding of what goes into creating the messages that their designs will communicate.
Remember from Chapter 1, “Using Design to Gain a Competitive Edge,” design cannot compensate for a lack of message. No matter how attractive the formatting and layout of your message, your message cannot succeed without meaningful and well-organized content—compelling content that your clients and prospects will ...
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