Design to Sell

Chapter Three. Principles of Design Success

What you’ll find:

• The eight principles of effective design.

• The building blocks of page architecture.

• The origins of design success.

Microsoft Office Publisher provides you with a cost-effective and efficient way to create inviting, easy-to-read marketing messages. Even if you have not had previous desktop publishing or design experience, you’ll find that Publisher makes it easy for you to manipulate layout, color, text, and graphics in ways that increase the effectiveness of your message.

Later on, in Part Two, you’ll learn how to use Publisher to support your design and marketing goals. But before you can move on, you must identify the design goals—or results—that you want to achieve. You have to understand ...