Planning, Quantities, and Printing
Many of the projects you will be working on are intended for quantity distribution. Because printing costs often represent the largest expense in a marketing project, it is important to fully understand the advantages, disadvantages, and costs of the different printing options available.
Printing options can be categorized in terms of the quantities that can be efficiently produced, the speed of production, the quality of the printed pieces, and the number of options available.
Small-Quantity Printing
One of the most exciting trends in the past decade has been the proliferation of color desktop printers for home and office use. Color ink-jet and color laser printers are no longer luxuries; they are available ...
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