Chapter One. Using Design to Gain a Competitive Edge
What you’ll find:
Discover how to use design to gain a visual edge.
Find out what design is—and what design isn’t.
Learn what design can do for you.
Discover who can design.
Learn the eight critical tasks that design must perform.
Understand the importance of doing it yourself.
Familiarize yourself with the tools of design.
Graphic design—the ability to create attractive, easy-to-read print communications—is more important today than ever before.
Today, to survive and prosper, you must be able to efficiently “market” words in ways that help them attract attention and appear as easy to read as possible. Whether you work for a boss, a client, or yourself, you need a visual edge if you want your words ...
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