Design to Sell

Review Your Use of Color In Your Marketing

Get in the habit of reviewing your use of color in your publication every time you complete a project.

1. Resources

Before you began designing with color, did you check with your boss or client to confirm that the budget would allow for color printing?

Free worksheet

Use the Color Review Worksheet, right, to double-check your use of color in your publications.

2. Color model

Did you choose the right type of color for your publication, based on the quantity to be printed, the purpose of the color, and available resources?

3. Selection

Did you use Publisher’s Color Schemes feature to select a combination of foreground and background colors guaranteed to work well together?

4. Consistency

Did you ...