Color Schemes Take the Worry Out of Choosing Colors

As shown at left, each Publisher Color Scheme consists of a professionally selected combination of colors that work well together as foreground and background colors.

Make your initial color choice on the basis of the emotional response it creates, and its appropriateness to your publication’s message.

Purpose

The purpose of the Design to Sell Color Chronicles is to help you make the most of color in your publications

Working with Color Schemes

When formatting text and graphic elements (i.e., lines and fills), always choose from the Color Scheme options that initially appear, rather than choosing ...

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