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DESIGN MATTERS // PACKAGING 01
IMPLEM
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“ THERE ARE TWO KINDS OF PEOPLE,
THOSE WHO FINISH WHAT THEY START
AND SO ON.” — ROBERT BYRNE
MENTING
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DESIGN MATTERS // PACKAGING 01
PLANNING
CREATING
IMPLEMENTING
THE ARMANI SUIT WITH A BLACK TIE,
THE PLATE MAIL ENGLISH ARMOR,
AND THE LEATHER CHAPS WITH A
TEN-GALLON HAT. FROM LEATHER TO
STEEL TO THREADS, FROM TOP TO
BOTTOM AND SIDE-TO-SIDE, EACH
PACKAGES AN IMAGE IN YOUR MIND.
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