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DESIGN MATTERS // PACKAGING 01
CREATIN
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DESIGN MATTERS // PACKAGING 01
“ IF KNOWLEDGE CAN CREATE PROBLEMS,
IT IS NOT THROUGH IGNORANCE THAT
WE CAN SOLVE THEM.” — ISAAC ASIMOV
ING
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DESIGN MATTERS // PACKAGING 01
PLANNING
CREATING
IMPLEMENTING
RESTING ON THE SHELF, STANDING TALL
FOR THE PASSERBY TO SEE. SETTING
A STANDARD FOR THE CATEGORY
OR HOPING TO BE NEARLY AS GOOD
AS THE LEADING PACKAGE. HAVING
CRITERIA TO JUDGE A PACKAGE, SETS
THE BAR AT THE RIGHT HEIGHT.
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