Design Matters: Packaging 01

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Job No:02-01845 Title:RP:Design Matters:Packaging

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DESIGN MATTERS // PACKAGING 01

PLANNIN

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Job No:02-01845 Title:RP:Design Matters:Packaging

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Job No:02-01845 Title:RP:Design Matters:Packaging

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DESIGN MATTERS // PACKAGING 01

“ TO ACQUIRE KNOWLEDGE, ONE

MUST STUDY; BUT TO ACQUIRE

WISDOM, ONE MUST OBSERVE.”

— MARILYN VOS SAVANT

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Job No:02-01845 Title:RP:Design Matters:Packaging

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Job No:02-01845 Title:RP:Design Matters:Packaging

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DESIGN MATTERS // PACKAGING 01

PLANNING

CREATING IMPLEMENTING

START BROAD, GO NARROW, AND THEN

FAN OUT AGAIN. PUSH A LARGE RIVER

THROUGH A NARROW CANYON AND YOU

MOVE BOULDERS. LIKE A RIVER, THE

PACKAGING DESIGN PROCESS NEEDS

TO FLOW FROM WIDE OPEN TO NARROW

AND THEN BACK TO WIDE AGAIN.

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Job No:02-01845 Title:RP:Design Matters:Packaging

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