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DESIGN MATTERS // PACKAGING 01
INTRODU
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DESIGN MATTERS // PACKAGING 01
“ THE ONLY FACTOR BECOMING SCARCE
IN A WORLD OF ABUNDANCE IS
HUMAN ATTENTION.” — KEVIN KELLY
DUCTION
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DESIGN MATTERS // PACKAGING 01
INTRODUCTION
CUPPING TWO HANDS TOGETHER IN A
RIVER. LIFTING WATER, THE SOURCE
OF LIFE. PLUNGING YOUR FACE IN,
TAKING A SIP. CONSUMING THIS
PLENTIFUL PRODUCT, PACKAGED IN
TWO HANDS. THE ORIGINAL, HIGHLY
ORGANIC, RECYCLABLE, SUSTAINABLE,
REUSABLE, AND MULTIPURPOSE PACKAGE
DESIGN—YOUR RIGHT AND LEFT HAND.
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