Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Acknowledgments

The principal source for what I know about design comes from an exceptionally fortunate career that I have had at LUNAR working alongside some of the most amazingly creative and brilliant people in the world of product development. Jeff Smith and Gerard Furbershaw founded and built a singular firm that is as amazing for its creative output as it is for its ability to retain employees. Few companies engender the kind of loyalty that LUNAR does, thanks to the commitment of Jeff and Gerard to an organization that values people and relationships as much as creative excellence and financial performance. I have worked for and with them for two amazing decades. Thanks, guys, for a company worth the years.

Jeff Smith also deserves credit for articulating the beauty–ingenuity–charisma framework that I write about in this book, with input and help from many superb contributors, including Prasad Kaipa, Jeff Salazar, Ken Wood, Becky Brown, Nirmal Sethia, Roman Gebhard, Matthis Hamann, and me.

My thanks to the crew of early Apple employees who helped me reconstruct the formative days of the company and the genesis of the Apple design culture: Randy Battat, Mike Looney, Clement Mok, Joy Mountford, Larry Tesler, and John Zeisler. Special thanks to Bill Dresselhaus, one of the first product designers at Apple and a client and colleague, for his help in this effort and his interest in me and my career over the years. Many people helped me understand the design process and culture ...