Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

Index

A

Ace Hotels

Active Networkers

Adamo

Adidas

advertising campaigns

Elf Yourself campaign

Mac versus PC campaign

Microsoft Redesigns iPod Packaging

television ads, decline of

Think Different campaign

aesthetic expressions

See also beauty in design

airlines

Amazon

Android operating system

animated films

anthropological world view

appearance models

Apple

advertising campaigns

detailed design as mantra

financial value and success of

Microsoft platforms vs.

See also Jobs, Steve

Apple apps

Apple App Store

Apple Genius Bar

Apple Global Security

Apple II/Apple III

Apple iMac

Apple Keynote

Apple Lisa

Apple Newton

Apple Stores

apps

Apple, customization of

Apple, huge success in

Google apps

iPad apps

iPhone apps

Asimov, Isaac

Athleta

@Issue Journal

ATMs

Audi TT

automotive design. See cars

Aviles, Walt

Aztek, Pontiac

B

Backett, Paul

Banana Republic

Barron's

Battat, Randy

Bauhaus movement

beautiful experiences

beauty in design

aesthetic expressions

elegance and ingenuity

emotional engagement and

Jobs on

minimalist design

simplicity and

tactility

thinness and

behavioral emotional processes

Bezos, Jeff

Big Hairy Audacious Goals

blank slate products

Blip technology

BMW

bore metaphor

Bould Design

braggart metaphor

brand experiences

See also customer experiences; product design, marketing and

Braun

Breakfast Machine

breakthrough products

See also iPad; iPhone

Built to Last (Collins)

BusinessWeek

C

CAD (computer-aided design)

cars

American vs. foreign designs

Dodge Caravan

Ford

minivans

Pontiac ...