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Design It! by Michael Keeling

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Discover the Business Goals

Every software system is built to serve some fundamental purpose. Business goals describe what stakeholders hope to accomplish with the software. Business goals also seed conversations about quality attributes, trade-offs, and technical debt.

Business goals are a primary architectural driver and help prioritize competing concerns. The better everyone understands stakeholders’ needs, the better you’ll be able to help them. Here’s a summary of common business goal categories:

Who wants it

What they want

Individuals

Increase wealth, power, reputation, personal enjoyment, or knowledge

Organizations

Increase revenue, maximize profits, grow the business, become a market leader, improve stability, enter a new market, beat a competitor ...

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