CHAPTER 4 by Nathan Shedroff

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Section 1:

Reduce

Perhaps the most important thing that designers and developers can influence is the reduction of materials and energy used in the products, services, and events that enhance our lives. The famous phrase less is more was never more appropriate or important than in the context of environmental, social, and financial sustainability.

While some environmental organizations focus on corporate practices or reporting, the biggest impact that organizations make is in the materials and energy associated with their products and services. This should be the primary measure of how committed a company is in improving the sustainability (across all categories) of their offerings.

CHAPTER 4

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