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Design Is The Problem by Nathan Shedroff

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CHAPTER 2

You Get What You Measure

This is the reality of most of the world—and especially the business world. Measures are seductive. Attaching a score or value to something often makes it seem more legitimate, accurate, and valid. Even if the measurement or scoring system is hopelessly flawed or the things being measured are fundamentally so qualitative that they resist quantitative measurement—scores, ratings, and numbers make us more comfortable, and often influence decisions more than any other issue. If there is a number, for example, we can track its rise or fall and compare it to ...

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