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Design Is The Problem by Nathan Shedroff

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CHAPTER 14

Design for Effectiveness

Extrapolate into the Future

Eco-effectiveness is one of the main tenants of the Cradle to Cradle framework outlined in the book of the same name. Eco-effectiveness is the next step after eco-efficiency, and it seeks to go beyond simply increasing efficiency of materials and energy use with present technologies in order to create new solutions that create closed-loop systems, eliminate toxic material use, and erase trash. The idea behind eco-effectiveness is not only to eliminate waste but also to eliminate the concept of waste. You could say that this is the culmination of all the principles listed in this book working together.

The idea behind eco-effectiveness is not only to eliminate waste but also ...

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