DITP_ePub.xhtml by Nathan Shedroff

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CHAPTER 9

Producing things is both expensive and resource-intensive in terms of material, time, attention, and money. It doesn’t matter much what the product is. Whatever can be done to reduce the use for these resources is important, but sometimes it’s possible to radically reduce something to almost nothing if we rethink the problem and its context.

For example, while it doesn’t cost much to ship a single bottle of Coca-Cola around the world from the original bottling plant in Georgia, multiplied over the hundreds of billions of bottles that Coca-Cola sells each year, that’s a lot of financial and environmental impact—even at today’s artificially low shipping ...

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