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Design Is The Problem by Nathan Shedroff

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CHAPTER 8

Transmaterialization is a strange word, but the process is a new phenomenon not easily recognized by most people. Sometimes called servicizing, defined simply, it’s the process of turning a product into a service. However, many people still can’t understand how this is accomplished without an example. (How does a tangible product turn into an intangible service?) So, an example is in order.

The Metamorphosis of Transmaterialization

Consider how people bought music in the past. First, there were records, followed by tapes of different types (reels, eight-tracks, cassettes, and so on), and finally, starting in the 80s, ...

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