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Chapter 8: Managing Feedback

Gathering and managing feedback is an essential part of the design process. And next to Adobe updater updates, it’s the thing designers complain about the most. Complaints range from “They’re not telling me what to do!” to “They’re telling me what to do!” to “Oh, God! They sent a PowerPoint comp!”

We’re far enough along in this book now that I bet you can guess what’s coming. That’s right: I love you, but it’s your fault. You can’t assume clients will know how to give you the right feedback at the right time and in the right manner. What you can assume, however, is that both you and the client are trying to get to the same goal: a successful ...

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