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Chapter 7: Presenting Design

A designer who does not present his or her own work is not a designer. Presenting the work, explaining the rationale, answering questions, and eliciting feedback are part of the design toolkit. If you sit at your desk while someone else presents work to the client, you don’t get to complain about the feedback. The failure was yours.

I’ve been presenting design to clients and internal teams for a long time (Bush, Sr., was in the White House when I started), and I still get anxious about it. It may have been a while since I’ve thrown up in a client’s bathroom and washed off next to the person I’d eventually be presenting to, sure, but I still ...

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