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Chapter 3: Choosing the Right Clients

Getting clients is great. But they tend to come in enough different shapes and sizes that some of them will not be right for you. Or you may not be right for them. For the sake of both your businesses you need to make sure you’re selecting the right clients.

You have a responsibility to your potential client to make sure you’re actually the right designer for the job, and you have a responsibility to yourself to make sure the work you’re bringing in is within your capabilities. If you’re responsible for bringing in work for a shop full of people, you certainly have a responsibility not to put them in a bad position by bringing in work that ...

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