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Design Grow Sell: A guide to starting and running a successful gardening business from your home by Sophie Davies

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CHAPTER 6. Establishing a Client Base

SO, YOU’VE COMPLETED your training, formed your company, developed a brand, got kitted out and insured. You are a proper, bona fide business. Now all you need are some customers . . .

Family and friends

Family and friends (and their friends) in need of horticultural guidance – be that advice, a hedge-clipping service, new plants or a complete new garden look – are a good place to start. Most new gardening businesses begin this way and it should kick-start referrals for other jobs.

You could offer your services free of charge or at reduced, so-called mates’ rates to get photos of completed projects for your website and portfolio. This is also a useful way of refining your working practice before launching ...

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