THE CUSTOMER IS all-important. However well-trained and well-organised you are, and no matter how well you have promoted yourself and your new venture, without customers you have no business.
So spend some time thinking about your customer service, and make sure any staff you have working with you are onside.
Being likeable and presentable will go a long way towards getting the commission or making the sale. How charming you are, how professional you and your premises look will determine the kind of service your customers expect – and whether they will be prepared to spend money with you or not.
This means having the right kit and clothing for the job, being well-prepared for client meetings, ...