OF COURSE, THE best form of PR is a happy customer who will refer you and your services to their friends and help your business bloom. But as well as that, there are other tools in your box and you can’t afford to ignore them. Let’s take a look at them . . .
The internet has to be your second-most powerful networking and promotional tool (after word-of-mouth referrals).
Firstly, using the web to promote your business means search engine optimisation (SEO) – i.e. making sure your website comes up on page one of a Google search for something relevant to your business.
This is achieved by clever manipulation of keywords and text (which you can pay an expert to do for you), ...