Chapter 8. Persuasion: the deadliest art
This chapter covers
- The components of persuasion
- Accommodating elements of persuasion
- Identifying areas for your design to address persuasion
- Discussing persuasion with others
- Applying persuasion in digital design contexts
Samantha is looking online for more information to make a decision on purchasing a new car. She wants a car that’s sporty yet safe. She has narrowed her choices and sits staring at the websites of the manufacturers of the last two options she’s considering:
- Car brand X shows a generic picture of a car and a word wall describing the safety features and awards the car has won. Samantha gets distracted before she can make it to the paragraph describing the safety features and ...
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