Chapter 6. Using family, friends, and social networks to influence users

This chapter covers

  • Understanding the influence of family, friends, and social networks on your users
  • Ensuring your design accommodates social influence
  • Identifying areas for design improvement to address social influence
  • Discussing social influence with others
  • Applying the principles of social influence in digital design contexts

Kara is an interaction designer new to Philadelphia. She took a job working at a local design firm. She considers herself a designer who is a foodie, history lover, and fan of independent films. Knowing this about herself helps her find others in the Philadelphia area with similar interests. Kara meets a number of other designers with ...

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