Chapter 2. Designing for regular use: addressing planned behavior

This chapter covers

  • Understanding the principle of planned behavior
  • Ensuring your design accommodates planned behavior
  • Identifying opportunities to design for users’ plans
  • Designing for planned behavior with others
  • Applying planned behavior in digital design contexts

Daniel is a designer at a bank working on a new personal financial management application. He used his knowledge of planned behavior to design the app to account for many beliefs he knows the bank’s customers have: they want to save money, they believe the bank provides reliable financial advice, and they believe personal financial management applications give them more control over their financial decisions. ...

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