Chapter 1. Meeting users’ needs: including psychology in design
This chapter covers
- Why you should read this book
- Knowledge and skills you’ll gain
- Effective UX design using psychological principles
If I told you that after you invest a few hours of your time you can learn things that will enhance the rest of your design career, you’d probably demand that I tell you how, right now. That’s the purpose of this book. This book focuses on psychology, the study of the mental processes that lead to human behavior, and how you can apply it to design. Good design reflects users’ psychology as a way of meeting their needs. As a product designer, you want to understand psychological principles so that you can adapt your product to new technologies ...
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