Chapter 8. Make the Case
IT’S ONE THING to believe in doing right by users, but quite another to get people with fancy titles to draw connections between compassionate design and successful business. No matter how much you want to build the practices and principles we’ve covered into your work, you may still need to get the support of bosses, clients, or executives to make it real.
There are no easy answers to this, but as consultants, we’ve both spent a fair amount of time talking with business types about topics like web standards, accessibility, and user-friendly content. The best way we’ve found to gain buy-in is to:
- Define how this work ...
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