Chapter 7. Humanize Your Process
YOU’VE SEEN THE FALLOUT when digital products aren’t designed for real people. You understand the importance of compassion. And you’ve learned how to talk with users to uncover their deepest feelings and needs. But even with the best intentions, it’s still easy for thoughtful design teams to get lost along the way.
What you and your team need is a design process that incorporates compassionate practices at every stage—a process where real people and their needs are reinforced and recentered from early explorations through design iterations through launch.
CREATE REALISTIC ARTIFACTS
In Chapter 3, we talked ...
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