You are previewing Design for Hackers: Reverse-Engineering Beauty.

Design for Hackers: Reverse-Engineering Beauty

Cover of Design for Hackers: Reverse-Engineering Beauty by David Kadavy Published by John Wiley & Sons
  1. Cover
  2. Table of Contents
  3. Title Page
  4. Introduction
  5. Chapter 1: Why Design Matters
    1. What Design Really Is
    2. What Design Is Not
    3. The Layers of Design
    4. Conclusion
  6. Chapter 2: The Purpose of Design
    1. Visual Design and Its Relation to User Experience Design
    2. Sometimes a Visual Design Is Just Good Enough
    3. Sometimes Visual Design Is Your Advantage
    4. Reverse-Engineering the Twitter User Experience
    5. Knowledge Applied
  7. Chapter 3: Medium and Form in Typography
    1. The Tragedy of Misuse: Why You Hate Comic Sans
    2. The Shackles of the Typographer: The Unalterable Word
    3. The Formation of Our Alphabet
    4. The Birth of Our Letters
    5. The Type That Has Lived On
    6. Garamond Today: Why You Don’t Use Garamond on the Web
    7. Knowledge Applied
  8. Chapter 4: Technology and Culture
    1. How Trends Are Created
    2. SEO Is Design
    3. Knowledge Applied
  9. Chapter 5: Fool's Golden Ratio: Understanding Proportions
    1. What Is Proportion?
    2. Proportion and Design
    3. The Broken Promise of the Golden Ratio
    4. Other Pleasing Proportions
    5. Proportions in Our World
    6. Proportions at Work
    7. Knowledge Applied
  10. Chapter 6: Holding the Eye: Composition and Design Principles
    1. Compositional Relationships
    2. Design Principles
    3. Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles
    4. Knowledge Applied
  11. Chapter 7: Enlivening Information: Establishing a Visual Hierarchy
    1. What I Mean by “Hierarchy”
    2. Hierarchical Factors in Isolation
    3. Hierarchy at Work
    4. Knowledge Applied
  12. Chapter 8: Color Science
    1. What Is Color?
    2. The Tricks Your Eyes Play
    3. How the Visual System Works
    4. Defining Color
    5. Color Models and Data-Driven Graphics
    6. Thinking in Hexadecimal Color: Understanding the Colors of the Web
    7. Color Models in Action: Why Your Business Card Doesn’t (and Never Will) Match Your Website
    8. Knowledge Applied
  13. Chapter 9: Color Theory
    1. Color Response throughout Human History
    2. Color Response and Human Biology
    3. The Power of Red: Why You Don’t Stand a Chance in the “Target Challenge”
    4. Research on Other Colors
    5. Color and Culture
    6. Color Schemes and the Color Wheel
    7. Color Choices and Web Conventions
    8. The Interaction of Colors: Why Monet Never Used Black
    9. Color Schemes
    10. Creating a Mood with Color
    11. Tools for Creating Color Palettes and Schemes
    12. Knowledge Applied
  14. Appendix A: Choosing and Pairing Fonts
    1. Classifying Typefaces
    2. Looking At Letter Structure: The Form of the Skeleton
    3. Pairing Fonts
    4. All the Fonts You’ll Ever Need
  15. Appendix B: Typographic Etiquette
    1. Distorting Type: What Not to Do
    2. Setting Body Copy
    3. Tending to Typographic Details
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Chapter 8: Color Science

Color is one of the most mysterious and subjective aspects of design. Color tastes and meanings vary across cultures, and from individual to individual. In fact, the very notion of color is rooted in subjectivity. As I’ll explain in this chapter, what we perceive as color as a species varies from the experiences of other species. There are colors we can see that, say, a dog cannot see. There are other colors that other animals – such as birds – can see, that we cannot. Additionally, there are variations within the human experience of color. To complicate matters further, our representations and codifications of color (such as the hexadecimal color system that powers the web) often don’t do color its full justice, and representations of color vary from medium to medium, and device to device.

No matter how subjective of an experience color is, one thing is for sure: to use color lucidly, it’s very helpful – if not a requirement – to understand how color works. Understanding the incidence and impact of colorblindness, for example, helps you know when it’s appropriate to rely on methods of communication other than color. Additionally, understanding how different devices (such as computer screens or printers) reproduce colors will ensure that the colors your audience sees are the colors you intended for them to see. Finally, being a master of the science of color can make your work faster and more efficient (while impressing your friends), so you can move ...

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