Chapter 6

Interviews and Case Studies

In Chapter 5, we introduced the A.C.T. model; a framework that describes how to design for the different stages of product relationships.

This chapter features interviews and case studies from some of the sharpest minds in the industry on the topic of designing for emotion. We’ve sought out interviews and case studies from people who’ve purposefully applied emotion in their design process to deliver practical results. Interviews and case studies in this chapter include.

Interviews:

An Interview with Patrick W. Jordan

An Interview with Stephen P. Anderson

An Interview with Aarron Walter

An Interview with Trish Miner on the Desirability Toolkit

An Interview with Marco van Hout on the LEMtool

Case Studies: ...

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