FIGURE II.1The patient journey as health seeking.
Part II transitions from design for consumer health seeking to a patient-centered perspective. The focus of design shifts to services designed for people with health problems who seek professional care to improve wellness. Health seekers are presented not as patients in the system, but as active agents in charge of recovering their health, relying on and partnering with the care resources of their providers, in their community, and in digital services. Five views of patient experience are explored in the context of health service innovation: