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Design Essentials for the Motion Media Artist

Book Description

Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Table of Contents

  1. Cover
  2. Half Title
  3. Full Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword
  8. Acknowledgments
  9. Introduction
  10. Chapter 1 Drawing
    1. Synopsis
    2. Learning to See
    3. Why Sketching Is Important
    4. Can Anybody Learn to Draw?
    5. The Universal Fallacy of “Talent”
    6. Motivation
    7. Drawing Materials
    8. Other Drawing Aides
    9. Lessons
    10. Recap: Practice Makes Perfect
    11. Inspiration: Rachel Max, Designer and Animator
  11. Chapter 2 Planning
    1. Synopsis
    2. Inspiration
    3. The Design Process
    4. The Preparation Stage
    5. The Development Stage
    6. The Testing Stage
    7. The Delivery Stage
    8. Time Management
    9. Some Final Thoughts
    10. Recap
    11. Inspiration: Temple Clark, Storyboard Artist
  12. Chapter 3 Composition
    1. Synopsis
    2. The Elements of Composition
    3. Arrangements of Composition
    4. Principles of Composition
    5. Gestalt
    6. Copying Other Designs
    7. Recap
    8. Inspiration: Malcolm Garrett, Graphic Designer
  13. Chapter 4 Animation
    1. Synopsis
    2. The History of Animation
    3. Animation Terms
    4. Animation Types
    5. The Laws of Physics
    6. The Rules of Animation
    7. Applying the Rules
    8. Recap
    9. Inspiration: Madeleine Duba, Animator
  14. Chapter 5 Type
    1. Synopsis
    2. Inspiration
    3. What Is Typography?
    4. The Origins of Type
    5. Fonts
    6. Understanding Typefaces
    7. The Classics
    8. Choosing Typefaces
    9. Comparing Typefaces
    10. Buying Typefaces
    11. A Practical Exercise
    12. The Anatomy of Type
    13. Spacing
    14. Legibility and Readability
    15. Drop Caps
    16. Hierarchies of Information
    17. Software Recommendations
    18. Handmade and Experimental Type
    19. Typography for the Screen
    20. Color and Luminance
    21. Character Properties
    22. Recap
    23. Inspiration: Robert Hranitzky, Motion Graphics Designer
  15. Chapter 6 Color
    1. Synopsis
    2. Introduction
    3. Inspiration
    4. Color Perception
    5. Color and Meaning
    6. The Artist’s Color Model
    7. Color Theory
    8. Digital Color Models
    9. Hue, Saturation, and Brightness
    10. Making It Work
    11. Adjacent Colors
    12. Color Blindness
    13. Color Difference
    14. Color Rhythm
    15. Color and Temperature
    16. Color Management
    17. Recap
    18. Inspiration: Richard Walker, Artist
  16. Chapter 7 Editing
    1. Synopsis
    2. A Brief History of Video Editing
    3. The Principles of Editing
    4. Editing Applications
    5. Tools
    6. Inspiration: Joost van der Hoeven, Motion Graphic Designer and Editor
  17. Chapter 8 Communication
    1. Synopsis
    2. Visual Communication
    3. Communication with People
    4. Communicating with Clients
    5. The Communication Process
    6. Networking
    7. Presenting Yourself
    8. Recap
    9. Inspiration: Steve Caplin, Graphic Designer and Author
  18. Chapter 9 Technical
    1. Synopsis
    2. Introduction
    3. Video Formats
    4. Widescreen
    5. Digital Video Platforms
    6. Channels
    7. Transparency
    8. Recap
    9. Inspiration: Birgitta Hosea, Artist
  19. Bibliography
  20. Index