Design Driven Innovation

[ About the Author ]

ROBERTO VERGANTI is Professor of Management of Innovation at Politecnico di Milano, where he teaches in the School of Management and the School of Design, and where he directs MaDe In Lab, the laboratory for executive education on the management of design and innovation. He is also a Visiting Professor of Design Management at the Copenhagen Business School and serves on the editorial board of the Journal of Product Innovation Management and on the advisory board of the Design Management Institute.

Through more than twenty years of research, Professor Verganti has investigated the challenges and processes of innovation in more than a hundred companies, ranging from dominant players such as Microsoft and Vodafone to small ...