Design Currency: Understand, define, and promote the value of your design work

Index

5-E User Experience Model, 120, 121, 164–165

A

actionable metrics, 72

active listening, 104

adapting to changes, 6

AEIOU framework, 118–119, 121

Ahrens, Justin, 42, 45, 146, 149, 150

AIGA/Aquent salary survey, 6

American Institute of Graphic Arts (AIGA), 6

Artefact Product Group, 66, 217

audience, 94–123

logic models for researching, 112–115

methods for researching, 99–107

organizing data about, 116–121

quick tips on defining, 123

strategy for researching, 108–111

user-centered design and, 95–97, 122, 123

B

Babington’s English Tea Rooms rebranding, 128–137

goals, 128–132

outcomes, 136–137

outputs, 132–135

Balanced Scorecard (BSC), 75–78

Four Powers of Design model and, 76–78

perspectives used in, 75–76

Beltline Bike Shop brand makeover, ...