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Design Currency: Understand, define, and promote the value of your design work by Ken Visocky O’Grady, Jenn Visocky O’Grady

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Chapter 7. Promoting Real World Solutions

Design creates value by simplifying the complex, enhancing usability, uncovering new opportunity, attracting attention, inducing emotional response. As a catalyst, its potential is nearly unlimited.

The projects featured on the following pages promote design currency. They were shaped by a diverse group of creatives, from international agencies to sole proprietors, and the work was done for an equally broad range of clients, including grassroots organizations, start-ups, publicly traded corporations, and major utilities.

Their impact has a broad range, too, measured in financial gain, awareness generated, audiences attracted, and communities built.

Some of them have literally changed lives. See how ...

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