O'Reilly logo

Design Currency: Understand, define, and promote the value of your design work by Ken Visocky O’Grady, Jenn Visocky O’Grady

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6. Defining Your Audience

Design is often described as collaboration between creative and client—two individual entities coming together to solve a business, communication, or even social problem.

Person First Design: A User-Centered Approach

The design process is commonly structured around a linear progression of research, concept development, design, and production.

In this scenario, “research” might include a comprehensive audit of internal and external documents, interviews with stakeholders, and reviews of competitive marketing materials. These initial activities arm the designer with a thorough understanding of client goals and help to determine strategy and visual direction.

A third party plays an essential but sometimes ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required