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Design Create Sell: A guide to starting and running a successful fashion business by Alison Lewy

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CHAPTER 2. Getting Started

The Business Plan

NOW YOU’VE GOT an overview of how the fashion industry works, it’s time to start planning how you are going to get started and plotting your vision for the new business.

Why do I need a business plan?

I can’t stress how important it is to have a strategy in place and to start putting together a business plan at the beginning of your business journey. If you are a creative person this could take you out of your comfort zone, but it will take some time to pull together, so the sooner you start, the better.

Most people have heard of a business plan, and some think it’s something you only need if you are approaching banks for a loan or are looking for investment. Whilst this is true, your ...

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