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Design Create Sell: A guide to starting and running a successful fashion business by Alison Lewy

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CHAPTER 1. An Overview of the Fashion Business

IN THE GLOSSARY: A number of fashion terms used in this book are expanded on in a glossary at the back – just look for words in this font when used for the first time.

The Different Market Segments

BEFORE YOU START your new business it’s a good idea to have an understanding of the industry, and then you can decide where your idea or designs fit within its structure, and what the market potential is likely to be for them.

The fashion industry is broadly split into three market segments . . .

1. Haute Couture and Bespoke

The main misconception people have about the term haute couture is that it applies to all handmade and/or made-to-order garments, whether manufactured by seamstresses ...

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