O'Reilly logo

Design Create Sell: A guide to starting and running a successful fashion business by Alison Lewy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 11. Protecting Your Brand and Products

Intellectual Property (IP) Overview

BY NOW YOU may have chosen your brand name and possibly commissioned a designer to produce a logo for it. At this stage you should start thinking about protecting your logo and registering it as a trademark. There are different types of intellectual property (IP) that you can protect. Legal rights can help a fashion designer in two distinct ways:

  1. They can stop someone else benefiting from your hard work by copying or using your textile or product without your permission.
  2. They can generate revenue from your designs by allowing you to enter into licensing agreements with third parties.

Intellectual property covers four main areas:

  1. Patents – How something ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required