YOU MAY HAVE the most amazing collection of products, but it doesn’t mean anything unless your target customer knows about it; whether that is a retailer, the end consumer or both. A clearly defined USP and brand positioning will make it easier to promote your label and get the message out there.
Marketing and promotional activity encompasses a combination of activities, including public relations (PR), product placement, websites, selling opportunities, trade shows, events, advertising and social media platforms.
Create a marketing and promotional action plan so you can keep track and monitor progress of this activity.
PR is crucial for most fashion ...