O'Reilly logo

Design Create Sell: A guide to starting and running a successful fashion business by Alison Lewy

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 8. Plan, Prepare, Pitch

The Buying Seasons

HOPEFULLY YOUR SHOP analysis has helped you draw up a list of who you want to sell to and where your product sits in the marketplace. If you are wholesaling your products to shops and online retailers, you have to find a way to get your potential customers to see your products and convince them to buy.

The buying season calendar

In Chapter 1 we discussed the main buying activity occurring during set buying periods You need to be aware of the wholesale fashion season buying cycles, so that you have a clear idea of when buyers are spending their budgets and you know when your samples need to be ready by.

The fashion calendar has changed over the last few years, and now as well as the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required