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Design Create Sell: A guide to starting and running a successful fashion business by Alison Lewy

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CHAPTER 7. Routes to Market

Wholesale vs Retail

HAVING SET UP your business, researched the market and worked out how to produce your designs, it is time to plan where and how you are going to sell them. You can either decide to retail your products yourself or wholesale them to a retail store or outlet. Many businesses develop sales and brand awareness through a combination of both.

Sales Channels

Wholesale and retail sales channels

Retailing your product

Your own website or other websites

Setting up your own website ...

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